Sullivan Vineyards Selects Active Club Management to Support & Grow Wine Club Revenues

March 5, 2005 - Livermore, CA - Sullivan Vineyards selected Active Club Management for Wine Club Management. Known for their Big Reds and voted one of the best wineries to visit in Napa Valley, Sullivan has had tremendous success with their wine club and is reportedly one of the largest clubs in the valley.

The Sullivan Wine Club present unique challenges. The club shipments go out four times a year. The frequency falls within the industry average however what is different about their club is that the program allows customers to customize the selection and quantity of wine that will be included in each shipment.

The software that Sullivan had been using for several years crashed and froze in place. Shipments were due to be processed and a new solution had to be found. The team from Sullivan Vineyards performed an extensive search on all of the products on the market and selected Active Club Management.

"An immediate 15% increase in revenue was recognized. We did not know it but the previous system was silently dropping sales" said Sean Sullivan, General Manager of Sullivan Vineyards. Active Club Management helps us process the club but it also supports in the preparation prior to shipments and can also produce the shipping labels, personalized sales receipts and monthly reports. We don't spend any more time pulling reports because Active Club Management processes and delivers the reports to us in our inbox on-time and accurately, reported Sullivan. It also integrates with our accounting system.

Active Club Management is thrilled to be selected by Sullivan Vineyards. "The Sullivan team was incredibly diligent in their research of products. That works in our favor because that is when we shine" said Theresa Dorr, Active Club Management. We built Active Club Management as a wine club solution and not as an add-on module to an existing software. In doing so we could truly meet and exceed the needs of the clubs of today as well as the demands of the clubs that we will have years from now. We integrate with other solutions on the market so a customer can now select the best solution for their individual business needs.

About Sullivan Vineyards: Sullivan Vineyards was named one of the top five wineries to visit in the Napa Valley and is one of the few wineries who customize wine club shipments for each individual member's preferences. Providing an excellent experience in the tasting room, on the website and through our club is one of Sullivan's keys to their success. "We did a lot of research and saw a lot of options on the market before we made our decision. We know we made the best decision and know these systems will help us reach our goals," stated Sean Sullivan, Sullivan Vineyards General Manager, www.sullivanwine.com.

About Active Club Management: Active Club Management offers an affordable and powerful solution for wine club management. Serving over 100 clubs in boutique operations and large, multi-locations organizations Active Club Management is customized to the needs of each business. The solution works like a personal club assistant and is specifically built to offer seamless integration with other accounting, POS, Inventory and shopping cart solutions.

For more information, visit www.activeclubmanagement.com