The Toffee House Increases Revenue Opportunities with Auto-Delivery Programs and Active Club Management

November 1, 2005 - Livermore, CA - The Toffee House, as seen on the Food Network's Recipe for Success will launch auto-delivery programs using Active Club Management. The business has been increasing and customers are continuing to return to make additional purchases. "Auto-delivery programs simple make good business sense" said Laura Ross, The Toffee House. Loyal customers can sign up and choose the quantity and frequency of deliveries.

Sales revenues can quickly increase. By signing up 200 customers for the Standard Club it could result in just under $ 24,000.00 in additional sales. The profit margins are at their highest because there is no travel, show fee, advertising, etc. beyond the initial sale of the club.

The Toffee House plans on a Standard Club which ships one pound of the toffee every month, September through March for $ 16.95, a Holiday Club which ships four times per year for $ 17.95 and a VIP Club shipping four times per year which will ship their The Dangerous Stuff® for $ 69.95 (shipping and handling charges are applied at the time of purchase).

Customers are charged as the shipments are being prepared for shipping so the auto-delivery programs with Active Club Management make it extremely affordable for all customers. Other solutions worked like shopping carts and required a complete payment up front. Such programs also require businesses to ship every month and would not provide the option for offering customers the choice of specifying how frequently they wanted to receive the shipments. Both limitations would reduce the number of people who could afford to participate in the clubs.

The auto-delivery programs offer many benefits - customers receive products that are not available in local stores, companies can plan their production needs and negotiate better rates for supplies and resources, and the companies can generate significant revenues at a high profit margin state Theresa Dorr, Active Club Management. "They have a tremendous product and are pleased to be working with them."

About The Toffee House: Our toffee was first made by Laura. She began The Toffee House® after friends and family told her that her English Toffee was good enough for the rest of the world. She tried some variations, then stuck with the one that most people asked for - The Dangerous Stuff®. Since this is a family business, you're certain of a quality product that's made fresh almost every day of the toffee-making season. As a special bonus, a picture drawn by one of the Toffee House® children will be included on the cards that are placed in every tin. Don helps out by making the toffee, sales, marketing, and web site design. Oh, and he's also very good at corralling the kids into another room while mommy is working in the kitchen. He likens it to herding cats. www.thetoffeehouse.com.

About Active Club Management: Active Club Management offers an affordable and powerful solution for wine club management. Serving over 100 clubs in boutique operations and large, multi-locations organizations Active Club Management is customized to the needs of each business. The solution works like a personal club assistant and is specifically built to offer seamless integration with other accounting, POS, Inventory and shopping cart solutions.

For more information, visit www.activeclubmanagement.com