Sullivan Vineyards Leverages Active Club Management and WineWeb for e-Commerce and Wine Club Success

Livermore, CA (PRWEB) January 4, 2007 - Sullivan Vineyards, a Napa Valley winery, recently deployed a technology solution for their website and wine club offerings that leveraged the integration partnership between Active Club Management and WineWeb.com. The solution allows the winery's club members seamless access to their accounts and online ordering.

Wine club members who shop online expect to see their club discounts. This requires the on-line shopping cart to know if a shopper is a current wine club member to show club-exclusive products and calculate the appropriate discount. The WineWeb's website hosting solution provides access to club members' account information stored in the Active Club Management system, and the e-commerce system integrates into the membership database to verify club member status.

"Integration of technology systems is an important factor to a winery's decision process," states Ron Kreutzer, founder of WineWeb Enterprises, Inc. "The integration of a robust wine club management system with our e-commerce and website hosting platform was a compelling reason for Sullivan Vineyards' decision," continued Kreutzer.
Active Club Management and WineWeb solutions are affordable, even for small to medium-sized wineries. " "Wineries have a lot of options today. Seamless integration between systems empowers wineries to choose the best over-all solution for their business.", states Theresa Dorr of Active Club Management. "Together, they can make a significant difference in growing on-line purchases and increasing club revenue."

Sullivan Vineyards was named one of the top five wineries to visit in the Napa Valley and is one of the few wineries who customize wine club shipments for each individual member's preferences. Providing an excellent experience in the tasting room, on the website and through our club is one of Sullivan's keys to their success. "We did a lot of research and saw a lot of options on the market before we made our decision. We know we made the best decision and know these systems will help us reach our goals," stated Sean Sullivan, Sullivan Vineyards General Manager, www.sullivanwine.com

About The WineWeb: WineWeb Enterprises, Inc., founded in 1995, provides an electronic marketplace for wine consumers, wineries, and wine retailers. Its trademarked service, The WineWeb, maintains a directory of over 34,000 wineries from around the world, over 90,000 wines available direct from wineries and online wine merchants, provides value-added e-commerce and website hosting services to assist wineries and wine merchants in selling wine online, and provides a consumer-friendly method of integrating thousands of wines into a searchable environment. For more information, visit www.wineweb.com

About Active Club Management: Active Club Management offers an affordable and powerful solution for wine club management. Serving over 100 clubs in boutique operations and large, multi-locations organizations Active Club Management is customized to the needs of each business. The solution works like a personal club assistant and is specifically built to offer seamless integration with other accounting, POS, Inventory and shopping cart solutions. For more information, visit www.activeclubmanagement.com