Wine Club Summit is a Great Success

San Rafael, CA - January 16, 2007 - Over 100 wineries from across the U.S. and Canada converged at the 2007 Wine club Summit at the Marin Center in San Rafael. Speakers covered a variety of topics including shipping, compliance, wine clubs, tasting room strategies and more.

One of the liveliest events was in the last session of the day when the a panel of wine club customers provided direct feedback to the attendees. Winery representatives took advantage of the opportunity to gather feedback and the customer insight. The panel reported that they like the personal touch and that the financial discount of wine clubs are important but customer service and meeting the people behind the scenes counts for more. A chance to learn about the industry from the wine makers and ask about the current challenges and topics may just be the key to long-term loyalty in wine clubs.

A handful of select companies exhibited at the conference. Shippers were represented by UPS, FedEx and GSO. All were positioned to educate and provide unique benefits to the wine industry. Gift items to add to the profitability of tasting rooms were represented by companies as far away as Iowa. The Rhythm of Color representatives came in providing unique dichroic glass wine stoppers, cheese platters and more (www.rhythmofcolor.com). Sarah Nelson, owner of The Rhythm of Color said it was a long way to come but the interest levels were high. Software and services were represented by Elypsis and Active Club Management.

When the day began we never stopped providing demonstrations stated Theresa Dorr, Active Club Management. Other venders said that we had the highest demand of interest. "We are pleased with the interest and commitment from the attendees." They tell us that Active Club Management is different from other solutions on the market and is a great fit to their needs.

About Active Club Management: Active Club Management offers an affordable and powerful solution for wine club management. Serving over 100 clubs in boutique operations and large, multi-locations organizations Active Club Management is customized to the needs of each business. The solution works like a personal club assistant and is specifically built to offer seamless integration with other accounting, POS, Inventory and shopping cart solutions. For more information, visit www.activeclubmanagement.com