Wine Technology Vendors Announce Alliance for Websites, e-Commerce, Wine Clubs and Compliance Services

Wineries have new options to streamline their business with the Alliance for Winery Solutions, an alliance of service providers that enables wineries to select the best solution for their businesses while providing seamless integration of multiple solution providers.

Napa, CA - April 3, 2007 - The explosion of technology and service providers over the past few years has been growing. Wineries are faced with the difficult challenge of choosing a one-stop shop service provider which may mean higher risks and costs as well as fewer features, or wineries can select individual service providers and deal with multiple and often disjointed systems. Alliance for Winery Solutions, an alliance of service providers for wineries, is solving the problem by bringing together solutions from multiple providers. All providers have expertise in different areas and have agreed to provide wineries with streamlined and powerful solutions. The founding members: Active Club Management, Wine Compliance Pro, and WineWeb Enterprises have independently been providing products and services to wineries for many years, and the alliance provides wineries the ability to choose the best technology solutions that most closely match their business requirements.

"With today's technologies there is no "technical" reason that solutions from different companies cannot seamlessly work together," states Theresa Dorr of Active Club Management. "The only times that we have not been able to integrate with other providers is when the service providers have made their own business decision not to integrate, This often results in wineries not getting the feature rich solutions that they need. "Being able to choose the best-of-breed technology solutions, and knowing that they integrate with other components, is comforting for winery management," continues Dorr.

"We've heard from many wineries that integration of technology applications is key to business success. It's all too common for the winery to operate several IT systems that often do not share data and cause the winery to employ manual work arounds to move data from one system to another. This increases costs and decreases operating efficiencies. Technology should enable business, not create bottlenecks and too often that's what wineries are facing with their IT infrastructures. Systems that work together "out of the box" lower operating costs, raise productivity, and insure that dynamic business requirements across the winery enterprise are met allowing wineries to leverage IT investments well into the future," states Leroy Lucas, President of WineCompliancePro.
"A winery needs access to all of their direct sales data across various technology platforms, and we are providing that integration," adds Ron Kreutzer, President of WineWeb Enterprises. The Alliance provides a common set of integration processes that can be used to automate the transfer of data between service providers. These standards are open to other companies who wish to subscribe to these integration principles. The alliance name, Alliance for Winery Solutions, reflects the members' common goal that multiple solutions for wineries can work together to provide wineries with the cost-effective integration needed in today's marketplace. Visit the Alliance for Winery Solutions website at www.allianceforwinerysolutions.com.

About Active Club Management: Active Club Management offers an affordable and powerful solution for wine club management. Serving over 100 clubs in boutique operations and large, multi-locations organizations Active Club Management is customized to the needs of each business. The solution works like a personal club assistant and is specifically built to offer seamless integration with other accounting, POS, Inventory and shopping cart solutions. For more information, visit www.activeclubmanagement.com

About Wine Compliance Pro: The mission of WineCompliancePro, Inc. (WCP) is to provide high quality, affordable compliance solutions and services to the wine industry. WineCompliancePro, Inc. is the product of blending a well respected compliance company with a talented technology company to provide both compliance and technology services and solutions to the wine industry. WCP currently offers 4 automated compliance solutions for Direct Ship Reporting, Wholesale Reporting, Direct Ship Licensing, and Ship Compliance. WCP also offers comprehensive compliance consulting and technology services. For more information, visit www.winecompliancepro.com

About The WineWeb: WineWeb Enterprises, Inc., provides winery websites, hosting, e-commerce sales processing, content management, and e-Marketplace promotion services to allow wineries to maintain a unique, effective and robust website. Founded in 1995, its trademarked service, The WineWeb, maintains a directory of over 34,000 wineries from around the world, and provides an electronic marketplace for wine consumers, wineries, and wine retailers. For more information, visit www.wineweb.com