Wine Club Summit

Livermore, CA January 22, 2008 - Vineyard & Winery Management organized another successful Wine Club Summit at the Embassy Suites, San Rafael, CA. An array of speakers ranging from wine club members, winery owners, industry experts and software shared information with over 200 attendees. 15-20 exhibitors were also on hand to provide demonstrations and solution to support a variety of clubs.

The travel industry has become a focus for club managers who are looking to offer unique benefits to club members. Tours are put to gather to highlight wine regions in Italy, Mexico and the France. Wineries that are generally not open to the public are selected and are sure to provide a special memory for everyone. The bonus to the winery is that in addition to building strong bonds with club members such programs can actually generate new revenue for the wineries. Wineries show significant interest in the new idea and several wineries sought out additional information.

The topic of technology was one topic that seemed to touch everyone in the room. Solutions come with many different options and generally range from $ 500.00 to $ 50,000.00. The speaker, Theresa Dorr from Active Club Management presented key points for evaluating and selecting the best solution for your club program. Several attendees added that the initial costs of a solution is often misleading as support contracts and fees for upgrading their systems went well beyond their expectations. People often found that term contracts cause a lack in service from the software provider. The open forum brought a lively discussion which continued beyond the allotted time.

Vineyard and Winery Management shared that they were delighted with the speakers and believed that the expertise contributed to the success of the conference.