Tasting Room Profitability

Livermore, CA January 22, 2009 - Marin welcomed the return of the Tasting Room Profitability seminars. Drawing in hundreds of winery owners, managers and supporting winery staff the seminars covered hot topics like compliance, optimizing your customer's on-line experience, email marketing and negotiating with venders to make the most profit out of each event.

Even in economic challenging times there is money to be made however in these days it takes a bit more work than before.

WineBadge.com and Wine Preserva were two of the new products that were introduced and demonstrated. Attendees showed true interest in creating interest in their products, adding new items to their tasting rooms and also were straight forward in asking about profit margins.

Affordable and creative ways to be "Green" are challenges in the wine industry. Shipping wine needs to consider breakage of glass bottles, extreme weather conditions and the hands of the deliverymen that should have been throwing footballs in the NFL. Green products for shipping were demonstrated by Packaging plus.

Increasing sales in the tasting room, generating sales on-line orders and compliance were challenges that were discussed at the event. Arthur Court Designs, Teresa DiVita confirmed that sales are streaming in. Tasting room managers understand that once visitors come in to their tasting room the wineries have the opportunity to make the most of the visit. Wine is certainly a part of the visit. The experience and ability to leave with something that reminds them of the good experience is a bonus.

Allowing wineries to work and make the most of software they have already invested in is driving business to POS and Club solutions which integrate with QuickBooks POS and QuickBooks Accounting. Seeing is believing. Some companies feel a seamless integration involves an export/import of files while other integrations are seamless. It is a good idea to actually see exactly how things work. Active Club Management was the first and remains the most seamless and robust integration with both QuickBooks Accounting and QuickBooks POS. This excites people. There is another company which charges $ 150.00 per month for such integrations versus Active Club Management's integration which is FREE.

If you wanted a solution in a box there were many from which to choose. Anywhere from a few hundred dollars per month to tens and thousands of dollars, solutions could be demonstrated and each winery could decide which was best for their own specific needs.

The wineries who attended understood that the economy was bringing new challenges to their business AND they also understood that sitting idle was not going to win them any business. Action is being taken and is required to stay in business these days and the attendees left with excitement and the drive to take immediate action.

About Active Club Management: Active Club Management offers an affordable and powerful solution for wine club management. Serving over 100 clubs in boutique operations and large, multi-locations organizations Active Club Management is customized to the needs of each business. The solution works like a personal club assistant and is specifically built to offer seamless integration with other accounting, POS, Inventory and shopping cart solutions. For more information, visit www.activeclubmanagement.com